www.BuyVeteran.com
About Buy Veteran
Buy Veteran is a national campaign spearheaded by the National Veteran-Owned Business Association (NaVOBA) to bring the success and momentum of the national veteran business movement to all of America’s three million veteran-owned businesses. In 1999, the federal government passed Public Law 106-50 that set a mandate to award three percent of all federal contract and subcontract dollars to service-disabled veteran-owned businesses.
In addition, nearly 15 percent of FORTUNE® 1000 companies set goals to include veteran-owned businesses in their supply chains as part of their supplier diversity programs. Recent nationwide polling revealed that it’s not just the government and large corporations that want to Buy Veteran – the average American consumer wants to Buy Veteran too! In fact, two-thirds of respondents said they’d rather purchase from a veteran-owned business than a non veteran-owned business.
This is where the Buy Veteran campaign comes in. Buy Veteran lets everyday, Main Street, consumer-facing veteran-owned businesses in every city and small town in America capitalize on the trust and gratitude to help their businesses grow.
Why Buy Veteran?
The message is simple. “Hey America, you trust veterans and want to thank them for bravely serving our country? Then support the 3 million American businesses owned by military veterans. Buy Veteran.”
A recent nationwide poll revealed that 95 percent of American consumers feel a sense of gratitude toward veterans and two-thirds said they’d be more likely to buy from veteran-owned businesses. Americans trust veterans who trained under a strong code of ethics.
The American people want to “thank” veterans, not “donate” to them. Big difference.
Eat at a veteran-owned restaurant. Let a veteran-owned contractor remodel your house. Hire a veteran-owned tax preparer or lawyer. Drop off your laundry at a veteran-owned drycleaner. It’s good business. And it’s good for our economy.
Buy American. Buy Local. Now Buy Veteran.
Identify Your Veteran-Owned Business
You already know that American Consumers want to buy from your business.
Now you need to make it easy for them to find you.
First, register your business so your business appears when customers are looking for your products and services. Next, place your badge on display in the most obvious location on your storefront so passers-by and all your customers will know they can trust your business because it is veteran-owned.
It’s also crucial to download the logo and make it a prominent part of your website, print ads, email signatures, letterhead and anywhere else your company name appears. Also, don’t forget to place the badges on your work trucks, vans, delivery vehicles and by the checkout counter. Your customers want to Buy Veteran. Make it easy for them to buy from you!
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