Name: Little Jimmy’s Italian Ice
Location: Elizabeth, N.J.
Company Web site: www.italianice.net
Number of employees: 10
Year Founded: 1940
What were some of the challenges in getting your business started?
Trying to attract and acquire customers was the hardest thing, but we’ve managed to get over that bump.
What was the key to the success of your business?
We let people sample our product. Giving them a taste of the Italian ice usually helps.
What advice can you share with other veteran business owners? Always put your money back in the business.
Name: Harry Moore
Age: 70
Service branch: U.S. Navy
Military Service: 1958-1960
Highest Rank Attained: Seaman (E-3)
Kids: Four
Ages: 40, 38, 35, 30
How Do You Unwind? I like to play golf.
Three things you’ll always find in your refrigerator: Milk, Juice and Butter
Beer or Wine: Neither
Chicken or beef: Beef
Favorite movie: Don’t have a favorite movie
What do you drive? BMW
Biggest regret: I don’t have any regrets.
What about your business keeps you up at night? Nothing.
How many hours per week do you put in at your business: 40
 
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