4 ways to get your employees to love your brand first.
 

Psychology is powerful. That is why people say things like "perception is reality," meaning that what matters is what people believe to be true, not necessarily what really is true. One of the things we know for sure is that brand lives in the mind. One of the fundamental truisms of brand is that it is not what you say it is, it is what they say it is. Your customers, prospects and the collective marketplace have opinions about your company and your products or services. You can strongly influence these opinions, but you can’t control them completely. So in the end, your true brand is a reflection of other people’s opinions.

So what’s the best way to exert your influence and create the strongest, most positive brand possible? Get your employees to love your brand first.

Start with training and explaining.

You really can’t repeat yourself enough or show examples too many times. People learn through repetition, so say it often. Be consistent in your phrasing and in your behavior to support the integrity of your brand.

Make them try it.

Whether you have a product or a service, strongly encourage your staff to try it. Make it easy for them by offering it free, if possible, or at a discount.

Make them use it.

One way to encourage regular usage of your product or service is to request constructive criticism and feedback. Tell your staff that if they don’t love your stuff, nobody will, so it’s important for quality control purposes that they also are consumers.
 

Hire for personality first and teach the skills.

Everyone on your staff talks to others about their jobs and the place they work. These conversations have an impact on how those people view your brand, so the more positive your staff is about your company, the more beneficial it will be to your brand. Also, people buy from people they like and to whom they can relate.
 

Passion is contagious. If the people who work at every level of your company have a passion for creating and delivering the best possible product accompanied by enthusiastic service, your customers will be infected. They will understand that their satisfaction and goodwill is the most important thing to your company and everyone in it. And they will find it difficult to go anywhere else.

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